Pasquini Coffee

The year was 1946, and Ambrose Pasquini had just arrived in New York. Fresh from fighting in the underground resistance in Italy against the Germans, he had left his ravaged homeland to seek opportunities in the burgeoning United States.

Mr. Pasquini moved to Los Angeles in 1951 as a top tool and dye maker for Mitchell Camera House, yet he could never escape the feeling that something was missing. Growing up in Europe he would enjoy an espresso in the mornings and often during the day, but now in America, he missed this rich coffee of his native Milan.

So he imported an espresso machine and opened a café called Moka D’Oro in Los Angeles on the now famous Vermont Avenue.

It was the first espresso café in Southern California. The café only had few customers at first, and Mr. Pasquini often felt alone in his passion for the small cups of strong coffee.

Eventually other restaurant owners began asking him about this “new contraption that makes coffee”. So he began importing machines, changing their European wiring to American standards and selling them to the local restaurants in his area. As time passed and business prospered, Mr. Pasquini started to modify the machines even more, adding improvements such as pressure and temperature controls that left less room for user error. His main concerned being performance and durability for the restaurant owners.

Although the Los Angeles public now loves their coffee, at first the community seemed reticent for the new product that Mr. Pasquini had such affection for. Not one to shirk from a challenge, he whittled away at the resistance to the new devices by introducing espresso to consumers and restauranteurs alike through his successful Los Angeles s like the Sunset Strip’s Via Veneto and Pasquini’s, which was open for 25 years in the alley of the old Bullock’s department store downtown Los Angeles.

Now five decades later, he heads a family business that’s riding the boom in Italian-style coffee. Today the Pasquini Company is a family business with Mr. Pasquini’s sons, Guy and Matthew, working at the company. The present commercial machines, imported from the La Cimbali Company in Milan, are perhaps the most common espresso machines found in restaurants and café’s around the country.

In the mid 70’s, Mr. Pasquini used his tool and dye knowledge and experience to design an espresso machine for the home. Now people could enjoy delicious coffee with all the features and reliability of the commercial machines, inthe comfort of their own home. His first home machine was called the Livietta, followed by the Livia 90 which came out in the mid 90’s.

Today the Pasquini Family is proud to announce the new Livietta T2, an espresso machine for the new century.

Pasquini CoffeeJoel Cohen